The complete guide to skin care
This e-book gives you insight into how to choose the right products for your skin type. From cleansing to moisturizing, youll get tips for creating an effective skincare routine that delivers visible results and a radiant complexion.
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See the foundations you can consider for your makeup routine

Find the base that makes your skin glow naturally all day long
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Care
4 min
Foundation is the key to an even and radiant complexion. In this article, you’ll get an overview of different types of foundation, their properties and finishes, so you can find the one that suits your skin best.
Journey Fields
Journey
Fields

See the foundations you can consider for your makeup routine

Find the base that makes your skin glow naturally all day long
Care
Care
4 min
Foundation is the key to an even and radiant complexion. In this article, you’ll get an overview of different types of foundation, their properties and finishes, so you can find the one that suits your skin best.
Journey Fields
Journey
Fields

Foundation is one of the most essential products in a makeup routine because it creates an even and uniform skin tone. Whether you prefer a natural look or a more full-coverage finish, there are many types of foundation that can be adapted to different skin types and needs. Some provide a matte surface, while others add glow and moisture – and the choice often depends on both skin type, season, and personal preferences.

In this article, you’ll get an overview of different types of foundation and their characteristics, so you can get an impression of the options available when you want to find the base that best suits your skin and style.

The article presents a wide range of foundations – from liquid and powder-based variants to stick and serum formulas. The aim is to provide an overview of properties, consistencies, and finishes, so you can more easily assess which type best suits your skin type and desired look. The information about the products is based on publicly available descriptions from manufacturers and retailers, summarised to provide an informative and clear overview.

1
Flawless mineral coverage
IDUN Minerals - Nordic Veil Foundation Freja - 30 ml
A liquid mineral foundation from IDUN Minerals that combines high coverage with a smooth and hydrated finish. The formula is developed to suit all skin types, including sensitive skin.
Why it was chosen: Nordic Veil Foundation Freja was selected as an example of a gentle, fully covering foundation with a mineral-based formula. It represents a product that combines durability, skin-friendliness, and a vegan composition.

IDUN Minerals Nordic Veil Foundation in the shade Freja is a liquid foundation that provides full coverage and an even skin tone. It is developed for long wear while leaving the skin with a natural glow.

The formula is enriched with minerals and apple seed oil, which help to care for the skin and provide a smooth and hydrated surface. The product is suitable for all skin types, including sensitive skin, and is made without parabens and preservatives.

The foundation is hypoallergenic, vegan, and cruelty-free, making it a choice for users who want skin-friendly and ethical makeup. It comes in a 30 ml bottle and is part of IDUN Minerals’ range of mineral-based cosmetic products.

  • Full coverage: Creates an even skin tone with long-lasting wear.
  • Skin-caring ingredients: Contains minerals and apple seed oil that contribute to moisture and smoothness.
  • Suitable for sensitive skin: Hypoallergenic and free from parabens or preservatives.
  • Ethically formulated: Vegan and cruelty-free.
  • Colour code: Freja.

Pros and cons

  • Full coverage with long-lasting wear
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free formula
  • Contains nourishing apple seed oil
  • May feel too covering for those who prefer a lighter or more natural look
  • The shade Freja may not necessarily suit all skin tones

Pros and cons

Pros

  • Full coverage with long-lasting wear
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free formula
  • Contains nourishing apple seed oil

Cons

  • May feel too covering for those who prefer a lighter or more natural look
  • The shade Freja may not necessarily suit all skin tones

Pros

  • Full coverage with long-lasting wear
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free formula
  • Contains nourishing apple seed oil

Cons

  • May feel too covering for those who prefer a lighter or more natural look
  • The shade Freja may not necessarily suit all skin tones
Pros: The product provides full coverage with long-lasting wear, is suitable for all skin types – including sensitive skin – and is free from parabens and preservatives, while having a vegan and cruelty-free formula that contains nourishing apple seed oil.
Cons: It may feel too covering for those who prefer a lighter or more natural look, and the shade Freja may not necessarily suit all skin tones.
Pros: The product provides full coverage with long-lasting wear, is suitable for all skin types – including sensitive skin – and is free from parabens and preservatives, while having a vegan and cruelty-free formula that contains nourishing apple seed oil.
Cons: It may feel too covering for those who prefer a lighter or more natural look, and the shade Freja may not necessarily suit all skin tones.

Specifications

  • Brand: IDUN Minerals
  • Product name: Nordic Veil Foundation Freja
  • Colour code: Freja
  • Type: Liquid mineral foundation
  • Coverage: Full
  • Skin type: All, including sensitive skin
  • Features: Hypoallergenic, vegan, cruelty-free, free from parabens and preservatives
  • Content: 30 ml
  • EAN: 07340074713066
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
2
Natural Matte Perfection
Jane Iredale Beyond Matte Liquid Foundation M1 (1 piece)
A vegan liquid foundation from Jane Iredale that provides a matte finish and buildable coverage. The shade M1 is developed for very fair skin with a neutral undertone.
Why it was chosen: This foundation was selected for its combination of vegan formulation, buildable coverage, and matte finish. It represents a product aimed at users with fair skin tones who want a natural yet covering result.

Jane Iredale Beyond Matte Liquid Foundation M1 is a liquid foundation that can be adjusted as needed by applying multiple layers. It is designed to provide a matte finish that reduces shine and gives an even appearance to the skin.

The shade M1 is developed for people with very fair skin and a neutral undertone, making it suitable for those who want a natural colour match without too much warmth or coolness in the tone.

The product is 100% vegan and can be applied with fingers or a brush, depending on the desired coverage and finish. The liquid consistency makes it easy to distribute the product evenly on the skin.

The foundation comes in a container with 27 millilitres of content and is manufactured by Iredale Cosmetics in the USA, with Færch A/S as the European distributor.

  • Matte finish: Provides a shine-free and even result.
  • Buildable coverage: Can be adjusted from light to more covering expression.
  • Vegan formulation: Contains no animal ingredients.
  • Shade M1: Developed for very fair skin with a neutral undertone.
  • Easy application: Can be used with fingers or brush.

Pros and cons

  • Vegan and free from animal ingredients
  • Can be built up in coverage as needed
  • Matte finish that reduces shine
  • Suitable for very fair skin with a neutral undertone
  • The shade M1 only suits very fair skin tones
  • May require moisturiser underneath if the skin is dry

Pros and cons

Pros

  • Vegan and free from animal ingredients
  • Can be built up in coverage as needed
  • Matte finish that reduces shine
  • Suitable for very fair skin with a neutral undertone

Cons

  • The shade M1 only suits very fair skin tones
  • May require moisturiser underneath if the skin is dry

Pros

  • Vegan and free from animal ingredients
  • Can be built up in coverage as needed
  • Matte finish that reduces shine
  • Suitable for very fair skin with a neutral undertone

Cons

  • The shade M1 only suits very fair skin tones
  • May require moisturiser underneath if the skin is dry
Pros: The product is vegan and free from animal ingredients, can be built up in coverage as needed, provides a matte finish that reduces shine, and is suitable for very fair skin with a neutral undertone.
Cons: The shade M1 only suits very fair skin tones, and the product may require moisturiser underneath if the skin is dry.
Pros: The product is vegan and free from animal ingredients, can be built up in coverage as needed, provides a matte finish that reduces shine, and is suitable for very fair skin with a neutral undertone.
Cons: The shade M1 only suits very fair skin tones, and the product may require moisturiser underneath if the skin is dry.

Specifications

  • Product name: Beyond Matte Liquid Foundation M1
  • Brand: Jane Iredale
  • Type: Liquid foundation
  • Finish: Matte
  • Colour: M1 (very fair skin, neutral undertone)
  • Content: 27 ml
  • Vegan: Yes, 100%
  • Manufacturer: Iredale Cosmetics, 50 Church Street, Great Barrington, MA 01230, USA
  • EU distributor: Færch A/S, Jens Juuls Vej 22, 8260 Viby, Denmark
  • Contact (EU): info@janeiredale.dk
  • Item number: FÆR-11301
3
Natural luxury
Physicians Formula - Organic Wear Silk Foundation Elixir - Fair to Light
A weightless, organic foundation elixir that combines natural ingredients such as jojoba oil, aloe vera and coconut oil to give the skin a smooth and hydrated finish.
Why it was chosen: This foundation was selected for its combination of natural, organic ingredients and a light, fluid texture that represents a more skin-friendly approach to makeup. It is suitable for comparison with other foundations that focus on natural glow and care.

Physicians Formula Organic Wear Silk Foundation Elixir in the shade Fair to Light is a liquid foundation developed to provide an even and natural skin tone. It has a light and silky texture, making it easy to apply and build up as needed.

The formula is enriched with organic ingredients such as jojoba oil, aloe vera, coconut oil and cactus flower, which provide moisture and nourishment to the skin. The combination of these botanical extracts contributes to a smooth and comfortable feel on the skin.

The foundation is designed to even out the skin’s surface and give a radiant finish without feeling heavy. It can be applied with fingers, brush or sponge and should be shaken before use for optimal consistency.

  • Light and fluid texture: Provides a natural and weightless coverage.
  • Organic ingredients: Contains jojoba oil, aloe vera, coconut oil and cactus flower.
  • Moisturising effect: Helps maintain the skin’s softness and suppleness.
  • Buildable coverage: Can be adjusted according to the desired result.
  • Suitable for fair skin tone: The shade Fair to Light matches fair skin tones.

Pros and cons

  • Contains organic and skin-caring ingredients
  • Light and natural finish
  • Can be applied with different tools
  • Suitable for daily use
  • Liquid consistency may require shaking before use
  • Coverage is light to medium and may be too light for those who want full coverage
  • The product may be temporarily out of stock

Pros and cons

Pros

  • Contains organic and skin-caring ingredients
  • Light and natural finish
  • Can be applied with different tools
  • Suitable for daily use

Cons

  • Liquid consistency may require shaking before use
  • Coverage is light to medium and may be too light for those who want full coverage
  • The product may be temporarily out of stock

Pros

  • Contains organic and skin-caring ingredients
  • Light and natural finish
  • Can be applied with different tools
  • Suitable for daily use

Cons

  • Liquid consistency may require shaking before use
  • Coverage is light to medium and may be too light for those who want full coverage
  • The product may be temporarily out of stock
Pros: The product contains organic and skin-caring ingredients, provides a light and natural finish, can be applied with different tools and is suitable for daily use.
Cons: The liquid consistency may require shaking before use, the coverage is light to medium and may therefore be too light for those who want full coverage, and the product may sometimes be temporarily out of stock.
Pros: The product contains organic and skin-caring ingredients, provides a light and natural finish, can be applied with different tools and is suitable for daily use.
Cons: The liquid consistency may require shaking before use, the coverage is light to medium and may therefore be too light for those who want full coverage, and the product may sometimes be temporarily out of stock.

Specifications

  • Product type: Foundation
  • Colour: Fair to Light
  • Form: Liquid elixir
  • Features: Organic, moisturising, light texture, buildable
  • Key ingredients: Organic jojoba oil, aloe vera, coconut oil, cactus flower
  • Application: Shake before use and apply with fingers, brush or sponge
  • EAN: 00044386120556, 00044386116559
  • Manufacturer: Letsfaceit Nordic ApS
4
Silky soft coverage
Lorac - PRO Soft Focus Longwear Foundation - 3 Fair
A vegan, oil-free and waterproof foundation from Lorac that provides a soft, matte surface and can be built from medium to full coverage. The formula is enriched with vitamins and fruit extracts that contribute to moisture and an even skin tone.
Why it was chosen: This foundation was selected for its combination of long wear, matte finish and caring ingredients. It represents a product that combines professional makeup quality with skincare benefits.

Lorac PRO Soft Focus Longwear Foundation in the shade 3 Fair is designed to provide an even and natural skin tone with a matte result. It contains spherical powder that helps reduce shine throughout the day and gives a soft surface.

The formula can be built from medium to full coverage, allowing the result to be adjusted as needed. It is also waterproof, contributing to long-lasting makeup that can withstand moisture and heat.

The foundation is enriched with vitamin C and sodium hyaluronate, which support the skin's elasticity and moisture balance. A complex of watermelon, apple and lentil fruit extracts helps reduce the appearance of fine lines and improve the skin's moisture level.

The product is oil-free, fragrance-free, vegan and dermatologically tested, making it suitable for various skin types, including sensitive skin.

  • Matte finish: Provides a soft and shine-free surface.
  • Long-lasting and waterproof: Stays beautiful throughout the day, even in humid conditions.
  • Buildable coverage: Can be adjusted from medium to full coverage.
  • Skin-caring ingredients: Contains vitamin C, sodium hyaluronate and fruit extracts.
  • Vegan and fragrance-free: Developed without animal ingredients and without perfume.

Pros and cons

  • Long-lasting and waterproof formula
  • Matte finish that reduces shine
  • Contains moisturising and caring ingredients
  • Suitable for all skin types
  • Vegan and dermatologically tested
  • May feel too matte for very dry skin
  • Not in stock at the time of data collection

Pros and cons

Pros

  • Long-lasting and waterproof formula
  • Matte finish that reduces shine
  • Contains moisturising and caring ingredients
  • Suitable for all skin types
  • Vegan and dermatologically tested

Cons

  • May feel too matte for very dry skin
  • Not in stock at the time of data collection

Pros

  • Long-lasting and waterproof formula
  • Matte finish that reduces shine
  • Contains moisturising and caring ingredients
  • Suitable for all skin types
  • Vegan and dermatologically tested

Cons

  • May feel too matte for very dry skin
  • Not in stock at the time of data collection
Pros: The product has a long-lasting and waterproof formula with a matte finish that reduces shine, contains moisturising and caring ingredients, is suitable for all skin types and is both vegan and dermatologically tested.
Cons: It may feel too matte for very dry skin and was not in stock at the time of data collection.
Pros: The product has a long-lasting and waterproof formula with a matte finish that reduces shine, contains moisturising and caring ingredients, is suitable for all skin types and is both vegan and dermatologically tested.
Cons: It may feel too matte for very dry skin and was not in stock at the time of data collection.

Specifications

  • Brand: Lorac
  • Product name: PRO Soft Focus Longwear Foundation
  • Colour code: 3 Fair (warm/neutral undertones)
  • Finish: Matte
  • Coverage: Medium to full, buildable
  • Formula: Waterproof, oil-free, fragrance-free, vegan
  • Skin type: All skin types
  • Key ingredients: Vitamin C, sodium hyaluronate, watermelon, apple and lentil fruit extract
  • EAN: 00691631101374
  • Manufacturer: Letsfaceit Nordic ApS
5
Flawless coverage
Dermacol - Make Up Cover Foundation - No 209
A full-coverage foundation from Dermacol in shade 209, developed to even out skin tone and conceal imperfections, scars and pigmentation spots with a matte and long-lasting finish.
Why it was chosen: This foundation was selected for its high coverage and waterproof formula, making it suitable for users who want an even result and long wear. It represents a popular choice among full-coverage foundations.

Dermacol Make Up Cover Foundation in shade no. 209 is a compact and pigment-rich foundation known for its very high coverage. It is designed to conceal imperfections, scars, pigmentation changes and even tattoos, making it suitable for both everyday use and special occasions.

The formula has a creamy consistency that glides smoothly over the skin and leaves a matte surface. It contains moisturising ingredients that help maintain the skin’s softness and comfort throughout the day.

The foundation is waterproof and designed to last under hot and humid conditions. It can be used alone for a full-coverage result or combined with concealer for extra precision around the eyes and small imperfections.

Shade no. 209 is one of the classic tones in Dermacol’s range and suits users who want a natural yet covering finish.

  • Shade no. 209: A classic tone in the series.
  • Extreme coverage: Conceals imperfections, scars, pigmentation spots and tattoos.
  • Waterproof formula: Stays in place under hot and humid conditions.
  • Matte finish: Leaves the skin with an even and shine-free appearance.
  • Moisturising properties: Helps maintain the skin’s softness and comfort.

Pros and cons

  • Very high coverage
  • Long-lasting and waterproof formula
  • Suitable for all skin types
  • Can be used for both day and evening makeup
  • Matte and even finish
  • The high pigmentation requires careful application for a natural result
  • May feel heavy if too much product is applied

Pros and cons

Pros

  • Very high coverage
  • Long-lasting and waterproof formula
  • Suitable for all skin types
  • Can be used for both day and evening makeup
  • Matte and even finish

Cons

  • The high pigmentation requires careful application for a natural result
  • May feel heavy if too much product is applied

Pros

  • Very high coverage
  • Long-lasting and waterproof formula
  • Suitable for all skin types
  • Can be used for both day and evening makeup
  • Matte and even finish

Cons

  • The high pigmentation requires careful application for a natural result
  • May feel heavy if too much product is applied
Pros: The product has very high coverage, a long-lasting and waterproof formula, is suitable for all skin types, can be used for both day and evening makeup, and provides a matte and even finish.
Cons: The high pigmentation requires careful application to achieve a natural result, and the product may feel heavy if too much is applied.
Pros: The product has very high coverage, a long-lasting and waterproof formula, is suitable for all skin types, can be used for both day and evening makeup, and provides a matte and even finish.
Cons: The high pigmentation requires careful application to achieve a natural result, and the product may feel heavy if too much is applied.

Specifications

  • Brand: Dermacol
  • Product name: Make Up Cover Foundation
  • Colour: No. 209
  • Type: Liquid foundation with high coverage
  • Finish: Matte
  • Properties: Waterproof, moisturising, full coverage
  • Skin type: All skin types
  • EAN: 00000085945951
6
Natural glow
Levera Trend 2 in 1 Compact foundation Honey 03 (10g)
A compact 2-in-1 foundation from Lavera that combines coverage and care in one product. Contains organic plant oils and butters that moisturise and protect the skin while providing an even and natural finish.
Why it was chosen: This foundation was selected for its combination of natural ingredients, practical compact format, and versatile coverage. It represents an example of an organic makeup solution that unites skincare and cosmetic effect.

Lavera Trend 2 in 1 Compact Foundation Honey 03 is a compact foundation that combines coverage and skincare in one product. It is designed to provide an even and smooth skin tone with medium to high coverage while keeping the skin moisturised and protected.

The formula contains organic sunflower oil and organic shea butter, which help maintain the skin’s moisture balance and protect against dryness. The product is suitable for evening out redness and minor imperfections, leaving the skin with a natural glow.

The foundation comes in a compact case with a mirror and sponge, making it practical to take on the go. It can be used alone or in combination with powder for a more covering result.

The Honey 03 shade is one of two available colours in the series and is particularly suitable for medium skin tones with warm undertones.

  • 2-in-1 function: Combines foundation and powder in one product.
  • Natural ingredients: Contains organic sunflower oil and shea butter that moisturise and protect the skin.
  • Compact design: Comes with mirror and sponge – ideal for use on the go.
  • Medium to high coverage: Evens out skin tone and conceals imperfections.
  • Suitable for daily use: Provides an even and natural finish without feeling heavy.

Pros and cons

  • Contains organic and skin-friendly ingredients
  • Combines coverage and care in one product
  • Practical compact format with mirror and sponge
  • Suitable for quick application and touch-ups throughout the day
  • Only available in a limited number of shades
  • May require extra layers for full coverage on uneven skin tone

Pros and cons

Pros

  • Contains organic and skin-friendly ingredients
  • Combines coverage and care in one product
  • Practical compact format with mirror and sponge
  • Suitable for quick application and touch-ups throughout the day

Cons

  • Only available in a limited number of shades
  • May require extra layers for full coverage on uneven skin tone

Pros

  • Contains organic and skin-friendly ingredients
  • Combines coverage and care in one product
  • Practical compact format with mirror and sponge
  • Suitable for quick application and touch-ups throughout the day

Cons

  • Only available in a limited number of shades
  • May require extra layers for full coverage on uneven skin tone
Pros: The product contains organic and skin-friendly ingredients, combines coverage and care in one, comes in a practical compact format with mirror and sponge, and is suitable for quick application and touch-ups throughout the day.
Cons: It is only available in a limited number of shades and may require extra layers to achieve full coverage on uneven skin tone.
Pros: The product contains organic and skin-friendly ingredients, combines coverage and care in one, comes in a practical compact format with mirror and sponge, and is suitable for quick application and touch-ups throughout the day.
Cons: It is only available in a limited number of shades and may require extra layers to achieve full coverage on uneven skin tone.

Specifications

  • Brand: Lavera
  • Series: Trend 2 in 1 Compact Foundation
  • Colour: Honey 03
  • Weight: 10 g
  • Coverage: Medium to high
  • Form: Compact foundation with mirror and sponge
  • Ingredients (excerpt): Organic sunflower oil, organic shea butter, castor oil, soybean oil, titanium dioxide, mica, iron oxides
  • Application: Apply with the included sponge; can be used alone or with powder
7
Radiant natural finish
Shiseido - Synchro Glow Foundation Neutral 2
A light to medium coverage foundation from Shiseido that adapts to the skin tone and provides an even, radiant finish in the shade Neutral 2.
Why it was chosen: Shiseido Synchro Glow Foundation was selected for its combination of advanced skin-adapting technology and natural glow. It represents a modern approach to foundation, focusing on a balanced and vibrant look rather than heavy coverage.

Shiseido Synchro Glow Foundation in the shade Neutral 2 is a liquid foundation developed to give the skin a natural and even appearance. It has a light to medium coverage that evens out the skin tone without feeling heavy or mask-like.

The formula is based on technology that synchronises with the skin’s condition and tone, so the result appears harmonious and glowing throughout the day. The product is suitable for various skin types and adapts to the skin’s needs for moisture and balance.

The foundation comes in a 30 ml bottle and contains ingredients such as glycerin, argan oil and plant extracts that contribute to a soft and comfortable feel on the skin. It also contains sun filters and pigments that help protect and even out the skin’s surface.

  • Light to medium coverage: Evens out the skin tone without feeling heavy.
  • Natural glow: Gives the skin a fresh and balanced look.
  • Skin-adapting technology: Synchronises with the skin’s tone and condition.
  • Suitable for many skin types: Fits both light and medium skin tones.
  • Contains caring ingredients: With glycerin, argan oil and plant extracts.

Pros and cons

  • Light and comfortable texture
  • Adapts to the skin’s tone and moisture level
  • Gives a natural and glowing finish
  • Suitable for daily use
  • Not suitable for those who want full coverage
  • The shade may vary depending on screen settings

Pros and cons

Pros

  • Light and comfortable texture
  • Adapts to the skin’s tone and moisture level
  • Gives a natural and glowing finish
  • Suitable for daily use

Cons

  • Not suitable for those who want full coverage
  • The shade may vary depending on screen settings

Pros

  • Light and comfortable texture
  • Adapts to the skin’s tone and moisture level
  • Gives a natural and glowing finish
  • Suitable for daily use

Cons

  • Not suitable for those who want full coverage
  • The shade may vary depending on screen settings
Pros: The product has a light and comfortable texture, adapts to the skin’s tone and moisture level, gives a natural and glowing finish, and is suitable for daily use.
Cons: It is not suitable for those who want full coverage, and the shade may vary depending on screen settings.
Pros: The product has a light and comfortable texture, adapts to the skin’s tone and moisture level, gives a natural and glowing finish, and is suitable for daily use.
Cons: It is not suitable for those who want full coverage, and the shade may vary depending on screen settings.

Specifications

  • Brand: Shiseido
  • Product name: Synchro Glow Foundation
  • Colour: Neutral 2
  • Amount: 30 ml
  • Coverage: Light to medium
  • Finish: Natural glow
  • Suitable for: All skin tones
  • EAN: 00729238135406
  • Manufacturer: Shiseido International France, Carré Saint Honoré 56 A rue du Faubourg St Honoré, 75008 Paris, France
8
Long-lasting beautiful glow
Estee Lauder - Double Wear Stay in Place Makeup 4W1 Honey Bronze - 30 ml
A liquid foundation from Estée Lauder with up to 24-hour wear, medium to full coverage, and a lightly mattifying finish that suits all skin types.
Why it was chosen: Double Wear Stay-in-Place Makeup was selected for its combination of long wear, oil-free formula, and wide shade range. It represents one of the most popular foundations in its category and is used as a reference for durability and coverage.

Estée Lauder Double Wear Stay-in-Place Makeup 4W1 Honey Bronze is a liquid foundation developed to provide an even and uniform skin tone with a natural, lightly mattifying finish. It is designed to last all day without transferring or cracking, even in warm or humid conditions.

The formula provides medium to full coverage that can be built up as needed. The lightweight texture allows you to adjust the result so the skin appears smooth and even without feeling heavy.

The foundation is oil-free and fragrance-free, making it suitable for various skin types, including combination and oily skin. It also contains SPF10, which provides light protection against the sun's rays.

The shade 4W1 Honey Bronze is a warm tone suitable for medium skin tones with golden undertones. The product comes in a 30 ml glass bottle and is part of Estée Lauder's Double Wear range.

  • Long wear: Up to 24 hours of use without transferring or fading.
  • Coverage: Medium to full, can be built up as needed.
  • Finish: Lightly mattifying and natural.
  • Formula: Oil-free and fragrance-free, suitable for all skin types.
  • Sun protection: Contains SPF10.
  • Shade: 4W1 Honey Bronze – warm tone with golden undertones.

Pros and cons

  • Long-lasting formula that stays on all day
  • Can be built from medium to full coverage
  • Oil-free and fragrance-free – suitable for many skin types
  • Lightly mattifying finish gives a natural look
  • Contains SPF10 for light sun protection
  • May appear too mattifying for very dry skin
  • SPF10 provides only limited sun protection and should be supplemented with sunscreen

Pros and cons

Pros

  • Long-lasting formula that stays on all day
  • Can be built from medium to full coverage
  • Oil-free and fragrance-free – suitable for many skin types
  • Lightly mattifying finish gives a natural look
  • Contains SPF10 for light sun protection

Cons

  • May appear too mattifying for very dry skin
  • SPF10 provides only limited sun protection and should be supplemented with sunscreen

Pros

  • Long-lasting formula that stays on all day
  • Can be built from medium to full coverage
  • Oil-free and fragrance-free – suitable for many skin types
  • Lightly mattifying finish gives a natural look
  • Contains SPF10 for light sun protection

Cons

  • May appear too mattifying for very dry skin
  • SPF10 provides only limited sun protection and should be supplemented with sunscreen
Pros: The product has a long-lasting formula that stays on all day, can be built from medium to full coverage, is oil-free and fragrance-free and therefore suitable for many skin types, provides a lightly mattifying finish with a natural look, and contains SPF10 for light sun protection.
Cons: It may appear too mattifying for very dry skin, and SPF10 provides only limited sun protection, which should be supplemented with sunscreen.
Pros: The product has a long-lasting formula that stays on all day, can be built from medium to full coverage, is oil-free and fragrance-free and therefore suitable for many skin types, provides a lightly mattifying finish with a natural look, and contains SPF10 for light sun protection.
Cons: It may appear too mattifying for very dry skin, and SPF10 provides only limited sun protection, which should be supplemented with sunscreen.

Specifications

  • Product name: Estée Lauder Double Wear Stay-in-Place Makeup 4W1 Honey Bronze
  • Type: Liquid foundation
  • Coverage: Medium to full
  • Finish: Lightly mattifying
  • Durability: Up to 24 hours
  • SPF: 10
  • Formula: Oil-free and fragrance-free
  • Shade: 4W1 Honey Bronze (warm undertone)
  • Content: 30 ml
  • Range: Double Wear
  • EAN: 00027131977902
  • Manufacturer: Estée Lauder / Whitman LBS NV, Belgium
9
Natural glow
IDUN Minerals - Norrsken Liquid Foundation Svea - 30 ml
A liquid foundation from IDUN Minerals, developed with mineral pigments and caring ingredients that provide an even skin tone and a natural glow.
Why it was chosen: The product was selected as an example of a gentle, mineral-based foundation that combines coverage with skin-caring properties. It represents an alternative for users seeking an allergy-friendly and vegan makeup free from parabens and preservatives.

IDUN Minerals Norrsken Liquid Foundation in the shade Svea is a liquid foundation based on pure mineral pigments. The formula is designed to give the skin an even and natural appearance while caring for and protecting the skin during use.

The foundation contains, among other things, lingonberry oil, which provides moisture and protection and supports the skin’s natural glow. The product is suitable for all skin types, including sensitive skin, and is made without parabens, preservatives, and animal ingredients.

As part of IDUN Minerals’ range, the product follows the Swedish pharmacies’ guidelines for ingredient content, supporting a high standard of purity and skin-friendliness.

  • Colour code: Svea
  • Formula: Liquid mineral foundation with caring ingredients
  • Skin types: Suitable for all skin types, including sensitive skin
  • Free from: Parabens, preservatives, and animal ingredients
  • Properties: Allergy-friendly, vegan, and cruelty-free

Pros and cons

  • Contains mineral pigments and caring lingonberry oil
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Developed according to Swedish pharmacy standards
  • Liquid consistency may require some adjustment for users of powder foundation
  • Not in stock at the time of data collection

Pros and cons

Pros

  • Contains mineral pigments and caring lingonberry oil
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Developed according to Swedish pharmacy standards

Cons

  • Liquid consistency may require some adjustment for users of powder foundation
  • Not in stock at the time of data collection

Pros

  • Contains mineral pigments and caring lingonberry oil
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Developed according to Swedish pharmacy standards

Cons

  • Liquid consistency may require some adjustment for users of powder foundation
  • Not in stock at the time of data collection
Pros: The product contains mineral pigments and caring lingonberry oil, is suitable for sensitive skin, free from parabens and preservatives, vegan and cruelty-free, and developed according to Swedish pharmacy standards.
Cons: The liquid consistency may require some adjustment for users of powder foundation, and the product was not in stock at the time of data collection.
Pros: The product contains mineral pigments and caring lingonberry oil, is suitable for sensitive skin, free from parabens and preservatives, vegan and cruelty-free, and developed according to Swedish pharmacy standards.
Cons: The liquid consistency may require some adjustment for users of powder foundation, and the product was not in stock at the time of data collection.

Specifications

  • Brand: IDUN Minerals
  • Product name: Norrsken Liquid Foundation Svea
  • Colour code: Svea
  • Type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Properties: Allergy-friendly, vegan, cruelty-free, free from parabens and preservatives
  • Content: 30 ml
  • EAN: 07340074712090
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
10
Natural silky-soft glow
Physicians Formula - Organic Wear Silk Foundation Elixir Light to Medium 04
A weightless, liquid foundation from Physicians Formula that combines natural coverage with caring, organic oils and extracts for a smooth and even skin tone.
Why it was chosen: This foundation was selected for its combination of light texture, natural ingredients, and ability to provide an even skin tone. It represents a product in the category of organic and skin-friendly foundations that appeal to users seeking a more natural makeup look.

Physicians Formula Organic Wear Silk Foundation Elixir Light to Medium 04 is a liquid foundation developed to give the skin an even and natural appearance. The light elixir formula absorbs quickly and leaves the skin with a smooth and silky-soft finish.

The product is enriched with organic ingredients such as jojoba oil, aloe vera, coconut oil, and cactus flower extract, which provide moisture and nourishment to the skin. The combination of these botanical oils contributes to a pleasant feel and a more even skin texture.

The foundation can be built up in coverage as needed and is suitable for those who want a natural, light makeup that also cares for the skin. It is formulated with a focus on organic and skin-friendly ingredients, making it suitable for daily use.

  • Light and liquid texture: Provides a natural and weightless feel on the skin.
  • Buildable coverage: Can be adjusted according to the desired result from light to medium coverage.
  • Nourishing formula: Contains organic jojoba oil, aloe vera, coconut oil, and cactus flower extract.
  • Moisturising effect: Helps maintain the skin’s softness and glow.
  • Organic composition: Made with natural and certified ingredients.

Pros and cons

  • Light and comfortable texture that feels natural on the skin
  • Contains organic and moisturising ingredients
  • Can be built up in coverage as needed
  • Suitable for daily use for a natural finish
  • Light coverage may be too weak for those who want full coverage
  • Liquid consistency requires shaking and careful application for an even result

Pros and cons

Pros

  • Light and comfortable texture that feels natural on the skin
  • Contains organic and moisturising ingredients
  • Can be built up in coverage as needed
  • Suitable for daily use for a natural finish

Cons

  • Light coverage may be too weak for those who want full coverage
  • Liquid consistency requires shaking and careful application for an even result

Pros

  • Light and comfortable texture that feels natural on the skin
  • Contains organic and moisturising ingredients
  • Can be built up in coverage as needed
  • Suitable for daily use for a natural finish

Cons

  • Light coverage may be too weak for those who want full coverage
  • Liquid consistency requires shaking and careful application for an even result
Pros: The product has a light and comfortable texture that feels natural on the skin, contains organic and moisturising ingredients, can be built up in coverage as needed, and is suitable for daily use for a natural finish.
Cons: The light coverage may be too weak for those who want full coverage, and the liquid consistency requires shaking and careful application for an even result.
Pros: The product has a light and comfortable texture that feels natural on the skin, contains organic and moisturising ingredients, can be built up in coverage as needed, and is suitable for daily use for a natural finish.
Cons: The light coverage may be too weak for those who want full coverage, and the liquid consistency requires shaking and careful application for an even result.

Specifications

  • Brand: Physicians Formula
  • Series: Organic Wear Silk Foundation Elixir
  • Colour/shade: Light to Medium 04
  • Form: Liquid foundation
  • Coverage: Light to medium, buildable
  • Key ingredients: Organic jojoba oil, aloe vera, coconut oil, cactus flower extract
  • Properties: Moisturising, smoothing, weightless texture
  • EAN: 00044386120563, 00044386116566
  • Manufacturer: Letsfaceit Nordic ApS
11
Natural Matte Glow
Lorac - PRO Soft Focus Longwear Foundation - 6 Light
A vegan, oil-free and waterproof foundation from Lorac that provides a soft, matte surface with medium to full coverage and contains nourishing fruit extracts and vitamin C.
Why it was chosen: This foundation was selected for its combination of long wear, moisturising properties and matte finish. It represents a product aimed at users who want a light yet covering base with skincare ingredients.

Lorac PRO Soft Focus Longwear Foundation in shade 6 Light is developed to provide an even and long-lasting finish that keeps the skin matte throughout the day. The formula contains spherical powder that reduces shine and contributes to a soft, natural look.

The foundation can be built from medium to full coverage and is designed to be waterproof, so it maintains its appearance even during extended wear. It is oil-free and fragrance-free, making it suitable for various skin types, including sensitive skin.

The product is enriched with vitamin C and sodium hyaluronate, which help improve the skin’s elasticity and moisture balance. In addition, it contains extracts from watermelon, apple and lentil fruit that help reduce the visibility of fine lines and give the skin a smoother appearance.

Lorac has developed this foundation with a focus on professional performance and skincare in one product, making it suitable for both daily use and long days when makeup needs to stay fresh.

  • Matte finish: Spherical powder helps keep the skin free from shine.
  • Long-lasting and waterproof: Maintains coverage throughout the day.
  • Moisturising ingredients: Contains vitamin C, sodium hyaluronate and fruit extracts.
  • Buildable coverage: Can be adjusted from medium to full coverage.
  • Vegan and fragrance-free: Developed without oil and perfume, dermatologically tested.

Pros and cons

  • Long-lasting and waterproof formula
  • Matte finish without feeling heavy
  • Contains moisturising and nourishing ingredients
  • Suitable for all skin types
  • Vegan, oil-free and fragrance-free
  • May require thorough cleansing due to the waterproof formula
  • Shade 6 Light suits best light skin with peach undertones

Pros and cons

Pros

  • Long-lasting and waterproof formula
  • Matte finish without feeling heavy
  • Contains moisturising and nourishing ingredients
  • Suitable for all skin types
  • Vegan, oil-free and fragrance-free

Cons

  • May require thorough cleansing due to the waterproof formula
  • Shade 6 Light suits best light skin with peach undertones

Pros

  • Long-lasting and waterproof formula
  • Matte finish without feeling heavy
  • Contains moisturising and nourishing ingredients
  • Suitable for all skin types
  • Vegan, oil-free and fragrance-free

Cons

  • May require thorough cleansing due to the waterproof formula
  • Shade 6 Light suits best light skin with peach undertones
Pros: The product has a long-lasting and waterproof formula with a matte finish that does not feel heavy, contains moisturising and nourishing ingredients, is suitable for all skin types and is both vegan, oil-free and fragrance-free.
Cons: The waterproof formula may require thorough cleansing, and the shade 6 Light is best suited for light skin with peach undertones.
Pros: The product has a long-lasting and waterproof formula with a matte finish that does not feel heavy, contains moisturising and nourishing ingredients, is suitable for all skin types and is both vegan, oil-free and fragrance-free.
Cons: The waterproof formula may require thorough cleansing, and the shade 6 Light is best suited for light skin with peach undertones.

Specifications

  • Brand: Lorac
  • Product name: PRO Soft Focus Longwear Foundation
  • Colour code: 6 Light (Light with peach undertones)
  • Finish: Matte
  • Coverage: Medium to full, buildable
  • Formula: Waterproof, oil-free, fragrance-free, vegan
  • Skin type: Suitable for all skin types
  • Key ingredients: Vitamin C, sodium hyaluronate, watermelon, apple and lentil fruit extract
  • Features: Dermatologically tested, shine-controlling
  • EAN: 00691631101428
12
Flawless coverage
Estee Lauder - Double Wear Stay in Place Makeup 4N1 Shell Beige - 30 ml
A liquid foundation from Estée Lauder with up to 24-hour wear, medium to full coverage, and a lightly mattifying finish that suits all skin types.
Why it was chosen: Double Wear Stay-in-Place Makeup was selected for its combination of long wear, oil-free formula, and wide shade range. It represents one of the most used foundations in its category and serves as a reference point for long-lasting makeup products.

Estée Lauder Double Wear Stay-in-Place Makeup in the shade 4N1 Shell Beige is a liquid foundation designed to provide even and long-lasting coverage throughout the day. It is known for its ability to resist heat, humidity, and activity without transferring or cracking.

The formula offers medium to full coverage that can be built up as needed, and the lightly mattifying finish contributes to a natural and well-groomed look. The texture is lightweight, making it easy to apply evenly on the skin with a brush, sponge, or fingers.

The foundation is oil-free and fragrance-free, making it suitable for various skin types, including combination and oily skin. It also contains SPF10, which provides light everyday sun protection.

The product comes in a 30 ml bottle and is part of Estée Lauder’s Double Wear range, known for its durability and consistent finish.

  • Long wear: Up to 24 hours of coverage without transferring or fading.
  • Customisable coverage: Medium to full coverage that can be built up as needed.
  • Lightly mattifying finish: Provides a natural and even result.
  • Oil-free and fragrance-free: Suitable for various skin types, including combination and oily skin.
  • Contains SPF10: Provides light daily sun protection.

Pros and cons

  • Long-lasting formula that stays on all day
  • Can be adjusted from medium to full coverage
  • Oil-free and fragrance-free composition
  • Lightly mattifying finish that reduces shine
  • Contains SPF10
  • May feel relatively heavy for those who prefer a very light result
  • SPF10 provides only limited sun protection and should be supplemented with higher SPF when exposed to the sun

Pros and cons

Pros

  • Long-lasting formula that stays on all day
  • Can be adjusted from medium to full coverage
  • Oil-free and fragrance-free composition
  • Lightly mattifying finish that reduces shine
  • Contains SPF10

Cons

  • May feel relatively heavy for those who prefer a very light result
  • SPF10 provides only limited sun protection and should be supplemented with higher SPF when exposed to the sun

Pros

  • Long-lasting formula that stays on all day
  • Can be adjusted from medium to full coverage
  • Oil-free and fragrance-free composition
  • Lightly mattifying finish that reduces shine
  • Contains SPF10

Cons

  • May feel relatively heavy for those who prefer a very light result
  • SPF10 provides only limited sun protection and should be supplemented with higher SPF when exposed to the sun
Pros: The product has a long-lasting formula that stays on all day, can be adjusted from medium to full coverage, is oil-free and fragrance-free, provides a lightly mattifying finish that reduces shine, and also contains SPF10.
Cons: It may feel relatively heavy for those who prefer a very light result, and SPF10 provides only limited sun protection, which should be supplemented with a higher SPF when exposed to the sun.
Pros: The product has a long-lasting formula that stays on all day, can be adjusted from medium to full coverage, is oil-free and fragrance-free, provides a lightly mattifying finish that reduces shine, and also contains SPF10.
Cons: It may feel relatively heavy for those who prefer a very light result, and SPF10 provides only limited sun protection, which should be supplemented with a higher SPF when exposed to the sun.

Specifications

  • Product name: Estée Lauder Double Wear Stay-in-Place Makeup
  • Colour: 4N1 Shell Beige
  • Amount: 30 ml
  • Coverage: Medium to full
  • Finish: Lightly mattifying
  • Wear time: Up to 24 hours
  • SPF: 10
  • Formula: Oil-free and fragrance-free
  • Skin type: All skin types
  • EAN: 00027131187073
  • Manufacturer: Whitman LBS NV, Nijverheidstraat 15, 2260 Oevel, Belgium
13
Natural glow
IDUN Minerals - Norrsken Liquid Foundation Hilda - 30 ml
A liquid mineral foundation from IDUN Minerals, developed to provide an even skin tone and a natural glow. The formula is based on pure mineral pigments and caring ingredients suitable for all skin types – including sensitive skin.
Why it was chosen: The product was selected as an example of a gentle, hypoallergenic, and vegan foundation that combines coverage with skin-caring properties. It represents an alternative for users seeking a mild and fragrance-free makeup solution.

IDUN Minerals Norrsken Liquid Foundation in the shade Hilda is a liquid foundation that uses mineral pigments to create an even and natural finish. It is developed to give the skin a uniform appearance while caring for and protecting it.

The formula contains, among other things, lingonberry oil, which provides moisture and protection and supports the skin’s natural glow. The product is made without parabens, preservatives, and animal ingredients, making it suitable for users with sensitive skin or allergies.

As part of IDUN Minerals’ range, the foundation follows the Swedish pharmacies’ guidelines for ingredient content, supporting the focus on purity and skin-friendliness. It can be used alone for a natural look or combined with concealer for more coverage.

  • Colour code: Hilda
  • Formula: Liquid mineral foundation with caring ingredients
  • Skin type: Suitable for all skin types, including sensitive skin
  • Properties: Hypoallergenic, vegan, free from parabens and preservatives
  • Content: 30 ml

Pros and cons

  • Contains pure mineral pigments and caring ingredients
  • Suitable for sensitive and allergic skin
  • Free from parabens, preservatives, and animal ingredients
  • Manufactured according to Swedish pharmacy standards
  • Gives a natural and even result
  • The product is not always in stock
  • Coverage may be perceived as light to medium depending on skin type and application

Pros and cons

Pros

  • Contains pure mineral pigments and caring ingredients
  • Suitable for sensitive and allergic skin
  • Free from parabens, preservatives, and animal ingredients
  • Manufactured according to Swedish pharmacy standards
  • Gives a natural and even result

Cons

  • The product is not always in stock
  • Coverage may be perceived as light to medium depending on skin type and application

Pros

  • Contains pure mineral pigments and caring ingredients
  • Suitable for sensitive and allergic skin
  • Free from parabens, preservatives, and animal ingredients
  • Manufactured according to Swedish pharmacy standards
  • Gives a natural and even result

Cons

  • The product is not always in stock
  • Coverage may be perceived as light to medium depending on skin type and application
Pros: The product contains pure mineral pigments and caring ingredients, is suitable for sensitive and allergic skin, free from parabens, preservatives, and animal ingredients, manufactured according to Swedish pharmacy standards, and gives a natural and even result.
Cons: The product is not always in stock, and coverage may be perceived as light to medium depending on skin type and application.
Pros: The product contains pure mineral pigments and caring ingredients, is suitable for sensitive and allergic skin, free from parabens, preservatives, and animal ingredients, manufactured according to Swedish pharmacy standards, and gives a natural and even result.
Cons: The product is not always in stock, and coverage may be perceived as light to medium depending on skin type and application.

Specifications

  • Brand: IDUN Minerals
  • Product name: Norrsken Liquid Foundation Hilda
  • Colour code: Hilda
  • Type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Properties: Hypoallergenic, vegan, free from parabens, cruelty-free, free from preservatives
  • Content: 30 ml
  • EAN: 07340074712243
  • Manufacturer: IDUN Minerals AB, Stockholm, Sweden
  • Danish distributor: Letsfaceit Nordic ApS, Denmark
14
Natural Scandinavian glow
IDUN Minerals - Norrsken Liquid Foundation Sigrid - 30 ml
A liquid foundation from IDUN Minerals, developed with mineral pigments and nourishing ingredients that provide an even skin tone and a natural finish.
Why it was chosen: This foundation was selected for its combination of mineral-based formulation, skin-friendly properties, and hypoallergenic composition. It represents a gentle alternative to traditional foundations and is suitable for sensitive skin.

IDUN Minerals Norrsken Liquid Foundation in the shade Sigrid is a liquid mineral foundation developed to give the skin an even and natural appearance. The formulation contains mineral pigments and carefully selected ingredients that contribute to a smooth and uniform surface.

The foundation is enriched with lingonberry oil, which provides moisture and helps protect the skin. It is designed to enhance the skin’s natural glow while being gentle on sensitive skin.

The product is free from parabens, preservatives, and animal ingredients, and it is both vegan-friendly and cruelty-free. Like all IDUN Minerals products, it follows the Swedish pharmacies’ guidelines for ingredient content.

  • Mineral-based formulation: Contains liquid mineral pigments for even and natural coverage.
  • Skin-caring ingredients: Enriched with lingonberry oil that moisturises and protects the skin.
  • Suitable for sensitive skin: Hypoallergenic and free from parabens or preservatives.
  • Vegan-friendly and cruelty-free: Made without animal ingredients and not tested on animals.
  • Scandinavian inspiration: Developed with a focus on natural glow and skincare.

Pros and cons

  • Contains nourishing and moisturising ingredients
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish
  • May be sold out in certain shades
  • Coverage may appear light to medium depending on skin type

Pros and cons

Pros

  • Contains nourishing and moisturising ingredients
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish

Cons

  • May be sold out in certain shades
  • Coverage may appear light to medium depending on skin type

Pros

  • Contains nourishing and moisturising ingredients
  • Suitable for all skin types, including sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish

Cons

  • May be sold out in certain shades
  • Coverage may appear light to medium depending on skin type
Pros: The product contains nourishing and moisturising ingredients, is suitable for all skin types – including sensitive skin – free from parabens and preservatives, vegan-friendly and cruelty-free, and provides a light and natural finish.
Cons: It may be sold out in certain shades, and the coverage may appear light to medium depending on the skin type.
Pros: The product contains nourishing and moisturising ingredients, is suitable for all skin types – including sensitive skin – free from parabens and preservatives, vegan-friendly and cruelty-free, and provides a light and natural finish.
Cons: It may be sold out in certain shades, and the coverage may appear light to medium depending on the skin type.

Specifications

  • Brand: IDUN Minerals
  • Series: Norrsken
  • Product name: Liquid Foundation Sigrid
  • Colour code: Sigrid
  • Type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Properties: Hypoallergenic, vegan-friendly, free from parabens, cruelty-free, free from preservatives
  • Volume: 30 ml
  • EAN: 07340074712199
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
15
Natural Nordic glow
IDUN Minerals Saga Liquid Foundation Norrsken (30 ml)
A light and fluid foundation from IDUN Minerals that combines mineral pigments with nourishing ingredients such as lingonberry oil and vitamin E to provide an even and natural result.
Why it was chosen: The product was selected as an example of a vegan, liquid mineral foundation that combines skincare properties with a natural finish. It represents a Scandinavian approach to make-up with a focus on pure ingredients and skin-friendly formulation.

IDUN Minerals Saga Liquid Foundation Norrsken is a liquid foundation based on pure mineral pigments. It is developed to give the skin an even and natural appearance while protecting and caring for it.

The formula contains lingonberry oil, which adds moisture and contributes a light, fresh aroma. Together with vitamin E, the oil helps protect the skin from dryness and external factors.

The foundation has a light consistency that makes it easy to distribute evenly on the skin. It is 100% vegan and suitable for fair skin tones.

The product combines make-up and skincare in one, making it suitable for users who want natural coverage with caring properties.

  • Light formula: Provides a natural and even result without feeling heavy on the skin.
  • Skincare ingredients: Contains lingonberry oil and vitamin E, which moisturise and protect.
  • Mineral-based: Based on pure mineral pigments for gentle and skin-friendly coverage.
  • Vegan composition: 100% vegan product without animal ingredients.
  • Suitable for fair skin: The shade Norrsken is developed for fair skin tones.

Pros and cons

  • Light and natural coverage
  • Contains moisturising and protective ingredients
  • Vegan and based on mineral pigments
  • Suitable for sensitive skin
  • May have limited coverage for those who want a more full-coverage result
  • The shade Norrsken is primarily suited for very fair skin

Pros and cons

Pros

  • Light and natural coverage
  • Contains moisturising and protective ingredients
  • Vegan and based on mineral pigments
  • Suitable for sensitive skin

Cons

  • May have limited coverage for those who want a more full-coverage result
  • The shade Norrsken is primarily suited for very fair skin

Pros

  • Light and natural coverage
  • Contains moisturising and protective ingredients
  • Vegan and based on mineral pigments
  • Suitable for sensitive skin

Cons

  • May have limited coverage for those who want a more full-coverage result
  • The shade Norrsken is primarily suited for very fair skin
Pros: The product provides light and natural coverage, contains moisturising and protective ingredients, is vegan and based on mineral pigments, and is suitable for sensitive skin.
Cons: It may have limited coverage for those who want a more full-coverage result, and the shade Norrsken is primarily suited for very fair skin.
Pros: The product provides light and natural coverage, contains moisturising and protective ingredients, is vegan and based on mineral pigments, and is suitable for sensitive skin.
Cons: It may have limited coverage for those who want a more full-coverage result, and the shade Norrsken is primarily suited for very fair skin.

Specifications

  • Product name: IDUN Minerals Saga Liquid Foundation Norrsken
  • Type: Liquid mineral foundation
  • Colour: Norrsken (for fair skin)
  • Content: 30 ml
  • Formula: Light and vegan
  • Key ingredients: Lingonberry oil, vitamin E, mineral pigments
  • Manufacturer: IDUN Minerals AB
  • Address: Ölandsgatan 42, 11663 Stockholm, Sweden
  • Contact: info@idunminerals.com
  • Item number: LFI-1203
16
Natural Nordic glow
IDUN Minerals - Norrsken Liquid Foundation Ylva - 30 ml
A liquid mineral foundation from IDUN Minerals, developed to provide an even skin tone and a natural, radiant finish. The formula is based on pure ingredients and is suitable for all skin types, including sensitive skin.
Why it was chosen: The product was selected as an example of a gentle, hypoallergenic foundation with a mineral-based formula. It represents a category of foundations that combine coverage with skincare benefits and suit users who want a more natural alternative.

Norrsken Liquid Foundation Ylva from IDUN Minerals is a liquid foundation that combines mineral pigments with nourishing ingredients to create an even and natural skin tone. It is designed to give the skin a uniform appearance with a light, glowing finish.

The formula contains, among other things, concentrated lingonberry oil, which provides moisture and protection while enhancing the skin’s natural glow. The product is made without parabens, preservatives, or animal ingredients, and it is both vegan and cruelty-free.

The foundation is suitable for all skin types, including sensitive skin, and follows the Swedish pharmacies’ guidelines for ingredient content. It can be used alone for a natural look or combined with concealer for more coverage.

  • Mineral-based formula: Contains pure mineral pigments for a natural finish.
  • Skincare ingredients: Enriched with lingonberry oil that moisturises and protects the skin.
  • Suitable for sensitive skin: Hypoallergenic and free from parabens or preservatives.
  • Vegan and cruelty-free: Made without animal ingredients and not tested on animals.
  • Natural glow: Gives the skin an even and radiant appearance.

Pros and cons

  • Suitable for all skin types, including sensitive skin
  • Contains nourishing and moisturising ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow
  • Not in stock at the time of data collection
  • Coverage may be perceived as light to medium depending on skin type and application

Pros and cons

Pros

  • Suitable for all skin types, including sensitive skin
  • Contains nourishing and moisturising ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow

Cons

  • Not in stock at the time of data collection
  • Coverage may be perceived as light to medium depending on skin type and application

Pros

  • Suitable for all skin types, including sensitive skin
  • Contains nourishing and moisturising ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow

Cons

  • Not in stock at the time of data collection
  • Coverage may be perceived as light to medium depending on skin type and application
Pros: The product is suitable for all skin types, including sensitive skin, contains nourishing and moisturising ingredients, is free from parabens and preservatives, vegan-friendly and cruelty-free, and has a light texture with a natural glow.
Cons: It was not in stock at the time of data collection, and the coverage may be perceived as light to medium depending on skin type and application.
Pros: The product is suitable for all skin types, including sensitive skin, contains nourishing and moisturising ingredients, is free from parabens and preservatives, vegan-friendly and cruelty-free, and has a light texture with a natural glow.
Cons: It was not in stock at the time of data collection, and the coverage may be perceived as light to medium depending on skin type and application.

Specifications

  • Brand: IDUN Minerals
  • Product name: Norrsken Liquid Foundation Ylva
  • Colour code: Ylva
  • Type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Features: Hypoallergenic, vegan, cruelty-free, free from parabens and preservatives
  • Content: 30 ml
  • EAN: 07340074712144
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
17
Naturally radiant finish
IDUN Minerals - Norrsken Liquid Foundation Siv - 30 ml
A liquid mineral foundation from IDUN Minerals, developed to provide an even skin tone and a natural, radiant look. The formula is based on pure ingredients and is suitable for all skin types, including sensitive skin.
Why it was chosen: The product was selected as a representative of liquid mineral foundations that combine coverage with skincare properties. It is an example of a foundation that focuses on an allergy-friendly and vegan formulation without parabens or preservatives.

Norrsken Liquid Foundation from IDUN Minerals is a liquid foundation that uses mineral pigments to create an even and natural finish. It is designed to give the skin a uniform appearance with a light, glowing effect.

The formula contains, among other things, lingonberry oil, which provides moisture and protection while supporting the skin's natural balance. The product is made without parabens, preservatives, and animal ingredients, making it both vegan and cruelty-free.

The foundation is suitable for all skin types, including sensitive skin, and follows the Swedish pharmacies' guidelines for ingredient content. The shade 'Siv' is one of the tones in the Norrsken series and is adapted to a light skin tone.

  • Liquid mineral foundation: Provides even and natural coverage.
  • Skincare ingredients: Contains lingonberry oil that moisturises and protects the skin.
  • Suitable for sensitive skin: Formulated without parabens and preservatives.
  • Vegan-friendly and cruelty-free: Made without animal ingredients and not tested on animals.
  • Shade code Siv: Light shade in the Norrsken series.

Pros and cons

  • Suitable for all skin types, including sensitive skin
  • Contains moisturising and protective ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow
  • May be sold out in certain shades
  • Coverage may be perceived as light to medium depending on skin type

Pros and cons

Pros

  • Suitable for all skin types, including sensitive skin
  • Contains moisturising and protective ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow

Cons

  • May be sold out in certain shades
  • Coverage may be perceived as light to medium depending on skin type

Pros

  • Suitable for all skin types, including sensitive skin
  • Contains moisturising and protective ingredients
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light texture with natural glow

Cons

  • May be sold out in certain shades
  • Coverage may be perceived as light to medium depending on skin type
Pros: The product is suitable for all skin types, including sensitive skin, contains moisturising and protective ingredients, is free from parabens and preservatives, vegan-friendly and cruelty-free, and has a light texture with a natural glow.
Cons: It may be sold out in certain shades, and the coverage may be perceived as light to medium depending on the skin type.
Pros: The product is suitable for all skin types, including sensitive skin, contains moisturising and protective ingredients, is free from parabens and preservatives, vegan-friendly and cruelty-free, and has a light texture with a natural glow.
Cons: It may be sold out in certain shades, and the coverage may be perceived as light to medium depending on the skin type.

Specifications

  • Brand: IDUN Minerals
  • Product name: Norrsken Liquid Foundation Siv
  • Shade code: Siv
  • Product type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Features: Allergy-friendly, vegan-friendly, free from parabens, cruelty-free, free from preservatives
  • Content: 30 ml
  • EAN: 07340074712250
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
18
Natural Nordic glow
IDUN Minerals - Norrsken Liquid Foundation Embla - 30 ml
A liquid mineral foundation from IDUN Minerals, developed to provide an even skin tone and a natural, radiant finish. The formula is gentle, vegan, and free from parabens and preservatives.
Why it was chosen: The product was selected as an example of a gentle and hypoallergenic foundation that combines mineral-based coverage with skin-caring ingredients. It represents an alternative for users seeking light and natural makeup without additives.

IDUN Minerals Norrsken Liquid Foundation in the shade Embla is a liquid foundation based on pure mineral pigments. It is designed to give the skin an even and natural appearance with a light, glowing finish.

The formula contains lingonberry oil, which provides moisture and protection while supporting the skin’s natural balance. The product is suitable for all skin types, including sensitive skin.

As part of IDUN Minerals’ range, the foundation is free from parabens, preservatives, and animal ingredients. It is also cruelty-free and follows the Swedish pharmacies’ guidelines for ingredient content.

The Norrsken series is developed to provide an even skin tone and a fresh glow while caring for the skin during use. It can be combined with concealer to achieve more coverage.

  • Colour code: Embla
  • Formula: Liquid mineral foundation with light coverage
  • Skin type: Suitable for all skin types, including sensitive skin
  • Ingredients: Contains lingonberry oil for moisture and protection
  • Free from: Parabens, preservatives, and animal ingredients
  • Certification: Cruelty-free and vegan-friendly
  • Amount: 30 ml

Pros and cons

  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish
  • Contains nourishing lingonberry oil
  • Not suitable for those who prefer full coverage
  • May be difficult to find in stock in certain shades

Pros and cons

Pros

  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish
  • Contains nourishing lingonberry oil

Cons

  • Not suitable for those who prefer full coverage
  • May be difficult to find in stock in certain shades

Pros

  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan-friendly and cruelty-free
  • Light and natural finish
  • Contains nourishing lingonberry oil

Cons

  • Not suitable for those who prefer full coverage
  • May be difficult to find in stock in certain shades
Pros: The product is suitable for sensitive skin, free from parabens and preservatives, vegan-friendly and cruelty-free, provides a light and natural finish, and contains nourishing lingonberry oil.
Cons: It is not suitable for those who prefer full coverage and may be difficult to find in stock in certain shades.
Pros: The product is suitable for sensitive skin, free from parabens and preservatives, vegan-friendly and cruelty-free, provides a light and natural finish, and contains nourishing lingonberry oil.
Cons: It is not suitable for those who prefer full coverage and may be difficult to find in stock in certain shades.

Specifications

  • Brand: IDUN Minerals
  • Product name: Norrsken Liquid Foundation Embla
  • Colour code: Embla
  • Type: Liquid mineral foundation
  • Skin type: All skin types, including sensitive skin
  • Features: Hypoallergenic, vegan-friendly, cruelty-free, free from parabens and preservatives
  • Content: 30 ml
  • EAN: 07340074712151
  • Manufacturer: IDUN Minerals AB, Stockholm, Sweden
19
Long-lasting glow
IDUN Minerals - Nordic Veil Foundation Jorunn - 30 ml
A liquid mineral foundation from IDUN Minerals that combines high coverage with a smooth and hydrated finish. The formula is developed for all skin types, including sensitive skin, and is both vegan and free from parabens.
Why it was chosen: The product was selected as an example of a fully covering mineral foundation that combines skin-friendly ingredients with long-lasting wear. It represents an alternative for users who want an allergy-friendly and vegan makeup without parabens.

IDUN Minerals Nordic Veil Foundation in the shade Jorunn is a liquid foundation developed to provide full coverage and an even skin tone. It is enriched with minerals and apple seed oil, which help leave the skin smooth and hydrated.

The formula is designed to be long-lasting throughout the day while giving the skin a natural, glowing appearance. It is suitable for all skin types, including sensitive skin, and is made without parabens, preservatives, and animal ingredients.

The foundation is allergy-friendly, cruelty-free, and vegan, making it suitable for users who prioritise skin-friendly and ethically produced products.

  • Full coverage: Evens out skin tone and conceals imperfections.
  • Long-lasting: Maintains an even result throughout the day.
  • Skin-friendly formula: Free from parabens, preservatives, and perfume.
  • Enriched with minerals and apple seed oil: Provides moisture and a smooth finish.
  • Vegan and cruelty-free: Made without animal ingredients and not tested on animals.

Pros and cons

  • Provides full coverage and an even skin tone
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Long-lasting formula
  • The high coverage may feel heavy for those who prefer a more natural look
  • The shade Jorunn may not necessarily suit all skin tones

Pros and cons

Pros

  • Provides full coverage and an even skin tone
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Long-lasting formula

Cons

  • The high coverage may feel heavy for those who prefer a more natural look
  • The shade Jorunn may not necessarily suit all skin tones

Pros

  • Provides full coverage and an even skin tone
  • Suitable for sensitive skin
  • Free from parabens and preservatives
  • Vegan and cruelty-free
  • Long-lasting formula

Cons

  • The high coverage may feel heavy for those who prefer a more natural look
  • The shade Jorunn may not necessarily suit all skin tones
Pros: The product provides full coverage and an even skin tone, is suitable for sensitive skin, free from parabens and preservatives, vegan and cruelty-free, and has a long-lasting formula.
Cons: The high coverage may feel heavy for those who prefer a more natural look, and the shade Jorunn may not necessarily suit all skin tones.
Pros: The product provides full coverage and an even skin tone, is suitable for sensitive skin, free from parabens and preservatives, vegan and cruelty-free, and has a long-lasting formula.
Cons: The high coverage may feel heavy for those who prefer a more natural look, and the shade Jorunn may not necessarily suit all skin tones.

Specifications

  • Brand: IDUN Minerals
  • Product name: Nordic Veil Foundation
  • Colour code: Jorunn
  • Type: Liquid mineral foundation
  • Coverage: Full
  • Skin type: All skin types, including sensitive skin
  • Features: Allergy-friendly, vegan, cruelty-free, free from parabens and preservatives
  • Content: 30 ml
  • EAN: 07340074713011
  • Manufacturer: IDUN Minerals AB, Ölandsgatan 42, 11663 Stockholm, Sweden
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